Who we are
Nutrition that earns its place in the bowl.
We formulate, manufacture and market prepared feeds for pets — and publish the standard behind every pack we release.
About the company
01 / 03
We Care Pets Private Limited
An Indian company in a single, well-defined category — the manufacture of prepared feeds for pets. We specify the recipe, choose the facility, verify the batch and stand behind the label.
What we do
Capabilities across the pet feed value chain
From formulation through to distribution, we own the decisions that determine what ends up in the bowl — and keep the records that prove it.
Formulation & R&D
Recipes developed against defined nutritional targets for protein, fat, fibre and moisture, with functional inclusions such as collagen peptides.
Contract manufacturing
Production through audited, licensed feed manufacturing facilities with documented process controls and batch traceability.
Quality assurance
Guaranteed nutritional analysis on every pack, batch coding, shelf-life validation and inbound raw-material checks.
Packaging & labelling
Freshness-lock zip pouches with compliant labelling — ingredients, feeding guide, storage, batch and manufacturing declarations.
Distribution
Supply to retail chains, pet specialty stores, veterinary clinics and online marketplaces across India.
Brand & category building
Category insight, pack design and go-to-market support for partners who stock and sell the Kibloo range.
Our commitment
A pet cannot read a label. Everyone who does — the parent, the retailer, the veterinarian — should find nothing on it they would not have written themselves.The operating principle of We Care Pets Private Limited
Our brand
Real meat. Real nutrition. Real rewards.
Kibloo is the consumer brand of We Care Pets Private Limited. The current line is a treats range — premium semi-moist treats for dogs, made with real meat and functional inclusions, produced in licensed facilities and packed in freshness-lock pouches.
Fresh ChickenTreats
Soft Chicken Jerky Tenders
Highly palatable chicken tenders with collagen peptides — easy to tear, ideal for training and daily rewarding.
Chicken LiverTreats
Soft Chicken Liver Jerky Tenders
Liver-rich tenders with a strong aroma profile for fussy eaters, naturally rich in vitamins and minerals.
Chicken LiverTreats
Soft Chicken Liver Jerky Cubes
Bite-sized cubes portioned for repetition-heavy training sessions across small, medium and large breeds.
Ocean FishTreats
Soft Fish Jerky Cubes
Ocean fish cubes rich in omega-3 fatty acids, supporting skin and coat condition in dogs of all life stages.
Leadership
Founder-led, with clear accountability
The company is directed by its three co-founders, each carrying a defined portfolio of the business.
Abhijith MR
Director & Co-FounderOperations & Supply Chain
Nithin KS
Director & Co-FounderSales, Distribution & Partnerships
Anshif Mohammed
Director & Co-FounderProduct, Technology & BrandCorporate & operations office
Kochi, Kerala
Commercial, distribution and partner relationships are run from Kochi.
Registered office
Ottappalam, Palakkad, Kerala
The statutory seat of the company as filed with the Registrar of Companies.
Looking to stock or distribute our range?
We work with retail chains, pet specialty stores, veterinary clinics and online marketplaces across India. Tell us about your business and our team will respond within two working days.